Category : Business Benefit
Thanks to digitization, the demand for high-quality creative content is growing at a rapid rate. To remain up-to-speed with the growing competition, creative teams get less time to produce such content. The turnaround time for delivering content is shrinking, putting a great deal of pressure on the creative teams.
However, producing creative content is a lengthy and arduous process that involves many stakeholders.
Many people need to review and approve the content before its final release. If you follow traditional proofing methods, it takes time, numerous meetings, innumerable email exchanges and unending instant messaging threads for each decision-maker to give his or her final approval.
A bit of miscommunication or delay anywhere in between can result in deadline extensions, which at times lead to failed projects. If you are on a marketing, advertising or content creation team, you can relate to the importance of getting timely feedback.
To fill the gaps in the traditional proofing methods, you now have online proofing that can sort out most of your problems. With online proofing, multiple members of your team – or even other teams – can collaborate easily without any delay or problem.
Therefore, let us take you through how your business can benefit from online proofing – what it is, how to make online approvals smoother and a look at the online proofing market.
What is online proofing?
Online proofing is the process of reviewing and approving creative content. The purpose of online proofing is to help the content teams collaborate more effectively, as well as to ensure an accurate, error-free final product. This can be challenging when several people are involved – especially when team members and decision-makers are in different locations, either working from home and/or in different cities.
With the online proofing software in place, all you need to do is add a quick comment or suggestion in the right place for others in the team to see that you have reviewed and approved – or made corrections. Your digital signature is proof that you have reviewed and signed off on the content.
Make online approvals smoother
Even before today’s workplace profoundly changed, online proofing provided a smooth process for coordinating project progress and approval. Online proofing software has an even higher profile now as an essential tool for working remotely.
Here are some ways in which online proofing can benefit your business:
You don’t have to search for old emails to track communications about earlier changes made to a document – It is not easy to search for emails that you received two weeks ago to refer to the most recent version of the design or content. When you use online proofing software, you don’t have to depend on emails to share feedback and get approval. Even remote workers can share their feedback and communicate changes because one central online cloud-based location keeps all the records.
Online proofing software is a central online repository where you can keep all your designs, content, and collaterals safely and securely – more about this later! It allows users to batch feedback together and send the approved design or content to the creative team. There is no chance to miss out on any of the feedback.
It is a challenging, time-consuming task to manually update spreadsheets, especially when it comes to tracking a project. But when you use online proofing software, it streamlines the approval process by automating the tracking process in one central place. You can display the tracked progress on a simple interface on proofing software. Your team members can log in at any time to provide feedback, interpret or explain, and track the status of the project. Also, with online proofing software in place, you can create reports easily and reduce compliance risks.
Most online proofing software comes with markup tools. You can use them to highlight sections and mark explanations so that no one misses the important points. It means there is no chance of miscommunication, as everyone is on the same page. Because online proofing software saves all the feedback in one place, it decreases the possibility of missed changes, which means there are fewer chances of compliance issues.
Online proofing software promotes transparency – It is possible to log in at any time and track the progress of the project. You can also check to confirm that approvals are in place.
Online proofing software can reduce your revision cycles – As it makes the process of feedback and approval more effective, fewer revisions are necessary. It also increases your team members’ efficiency. They can finish the project in less time.
It keeps a record of every change made to the document – The digital signature helps promote accountability, as every team member who reviews and revises the document is on record. Someone who missed a typo or did not spend adequate time on the task can be readily identified. Using online proofing software ensures that you deliver your work on time and offers improved quality.
It provides data security – Industrial espionage is rampant in today’s highly competitive business environment. Online proofing software prevents data breaches and theft, keeping your company’s proprietary materials safe. Access permissions ensure that only those working on the project are able to see and make changes to it.
Online proofing is on the rise
A recent HTF MI study released on the Global Online Proofing Software Market takes into account the market, its size, growth factors, facts, opinions, and market development data. The study also provides estimates for Global Online Proofing Software Forecast till 2025.
Some relevant features from the report include:
The analysts at HTF MI have taken into account the impact of the ongoing COVID-19 pandemic on growth and local reforms required to come out of this situation. They have also spoken to industry experts and opinion leaders to assess the present scenario minutely. There is also a detailed chapter, Impact Analysis of COVID-19, on the Global Online Proofing Software Market.
To understand the Online Proofing Software market dynamics in the global perspective, the analysts have examined the worldwide online proofing software market across major geographical regions.
To improve production efficiency and realign product lifecycle, major companies in this market are concentrating on innovative technologies. The companies are improving their existing solutions to cater to the growing market demands. The report provides a competitive analysis of companies present in the market.
The take-home message
Such international-level growth is definitive affirmation of the prevalence of online proofing software throughout businesses of all sizes, in every industry. If your company is still proofing the old-fashioned – and unsecure – way, it’s time to implement greater efficiency and security.
If you are looking for cloud-based solutions to manage your digital assets safely and securely, get in touch with DocuServe today. We help you build stronger content distribution programs. When you deal with us, you can get complete control over your content. Contact us to learn more about our solutions.